Product leader who ships in AI-native fintech and consumer

15+ years turning fuzzy problems into products people use. I own product end-to-end, from problem statement to working code, and I build with AI tools myself.

Years in Product
15+
Books
2
Podcast Episodes
600+
Tools Built
8

What I do

More about me →
01

Founding teams

Stand up product teams from scratch, including the first hires.

02

AI-native prototypes

Build working prototypes with AI tools instead of waiting on a spec cycle.

03

Stalled products

Rebuild products that shipped but stopped moving numbers.

04

Strategy & pricing

Sharpen the bet: product strategy, positioning, and pricing.

05

Turnaround audits

What's broken, what to keep, what to kill.

Tools I've built

All tools →

Books I've written

All writing →

Cases I've worked on

Cases →
Work in progress

Fifteen years of product decisions, being written down.

Fintech, consumer, and health: the context, the uncomfortable trade-offs, and what changed after launch.

Latest posts

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Maksim writing with a stylus on a tablet at a cafe table, phone beside him
Keeping part of the thinking physical
Voice is becoming the main interface, which is exactly why a pen, paper or a stylus still earns its place in the loop.
A tablet on a stand, a phone and a coffee cup on a wooden desk
The setup I work from when I am not at a desk
The tablet is the screen, the phone handles input and voice, and a paper notepad catches whatever will not wait.
A hand-drawn map of a communication framework around a figure
A library of communication patterns, not one tone of voice
The same intros and replies keep getting rewritten. Better to keep the patterns and assemble the right one.

Let's talk

Have a product that needs sharpening, rebuilding, or getting into users' hands?

Get in Touch →